There’s widespread neglectance as we have only 1% Pakistan share in African markets
There is an immediate requirement to take steps in the area as Pakistan share in African markets is hardly 1%.
The above has been confirmed by Engineer, Ahmed Hassan who is the VP of the Faisalabad Chamber of Commerce and Industry (FCCI). He chaired the FCCI Standing Committee on Liason with the Trade Development Authority of Pakistan (TDAP). Here he noted that the government was making strenuous efforts for exports increase through the TDAP. In the same way, the FCCI was also playing a great role through Faisalabad exports.
However, he pointed out that the despite limited resources the FCCI has arranged many foreign trade delegation trips. In this way they have provided many opportunities for their members to explore the international market potentials. Hassan adds that China is moving from being labor-intensive to high-tech industries now to leave a vacuum in African markets. Hence, Pakistan can easily bridge this gap provided this opportunity is utilized by the government through providing confidence to exporters.
India has already started its activities by setting up special desks in all Indian embassies working in African states. Thus, according to him Pakistan should also setup these desks for the exploration of potentials and capitalization of export opportunities. Moreover, he has also asked exporters to launch joint ventures with Chinese exporters to make room for Pakistani products in the African markets. The TDAP is also pressed to review its strategy. Hence, a quantum jump for traditional and non-traditional exports can be made in this way.