Published On: Tue, May 23rd, 2017

Anadolu group interested in Pakistan Retail Sector


Anadolu group interested in PakistanOne of Turkey’s largest business conglomerates, the Anadolu group interested in Pakistan retail sector as their strategy is to invest in fresh, exciting and growing markets.

The fast paced progressing rural-urban dynamics of Pakistan where the middle class is rising has been an attraction to the Turkish group and they are observing the market closely.

The CEO of the Group Hulsit Zorlu said that the group has achieved a lot with their previous decision of investing in Pakistan’s soft drink sector and they considered it as wise move. He added that they are happy to invest in Pakistan and they can see huge potential in the Pakistan’s growing retail sector which for sure could be their next area of focus in Pakistan.

He said that the growing population of Pakistan, especially in urban centres, is an attraction for the group’s subsidiary Migros AS, which is a retail leader in Turkey and contributes 14.4% to modern fast-moving consumer goods (FMCG) and 5.7% to the overall FMCG.

The Anadolu group is not a debutant in Pakistan. It is already doing business in the country for years by producing non-alcoholic beverages via its subsidiary Coca-Cola Icecek (CCI), the fifth largest bottler of the Coca-Cola Company.

CCI, which runs its business in 10 countries including Turkey, generates the second highest revenue from Pakistan’s beverage market. The share of Pakistan in CCI’s sales volume was 25%, next to Turkey which contributed 51% to total revenues of $1.99 billion in 2016. CCI is doing exceptionally well in Pakistan and is currently has 37% share in the cola market, next to arch-rival PepsiCo, which has market share of 51%.

The group operates in nine different sectors including non-alcoholic beverages, retail, automotive, energy, real estate and others. Net sales in 2016 stood at $7.16 billion in which the soft drink segment contributed 28% whereas retail brand Migros had the highest 43% share.

Based on Pakistan’s contribution to CCI’s operations and the group’s strategy to invest beyond Turkey which has a target territory, in which Pakistan comes among top consumer markets, the management feels it could be the right time to analyze the country’s retail potential.

Retail gurus are also seeing Pakistan as a market opening very rapidly for the international brands and retail companies.

According to Yousaf Jamshed, the CEO of Retail Leaders Conference, This the rising consumer trend is not sudden, they are already consulting four top of the line global retailers to open their businesses in Pakistan, he added that he is optimistic about Pakistan being on the global radar for priority business opportunities as Pakistan is a big consumer market where middle class has doubled over the past decade.

About the Author

- An enthusiast working in Dubai as an Assistant Operations Manager. Writing about Pakistan and the latest happenings, trends around the globe is my passion. A dreamer, learner and a major foodie.