Published On: Fri, Feb 24th, 2017

A tourism channel of Pakistan is in process to be launched


tourism channel of PakistanPakistan Tourism Development Corporation (PTDC) is in the process of launching a tourism channel of Pakistan, which would cover only tourism matters, said PTDC Managing Director Chaudhry Abdul Ghafoor Khan.

At a meeting with the German Ambassador to Pakistan Ina Lepel, he called bilateral relations between Pakistan and Germany ideal, believing that cooperation in the field of tourism would further enhance ties between Germany and Pakistan.

Pakistan regularly participates in the International Tourism Fair and this year ITB Berlin is being held in the first or second week of March.

PTDC has been participating in this fair for the last three decades; with great potential to attracting tourists because of the heritage, mountains, valleys, deserts, rivers and beaches.

Pakistan have a vast variety of delicious cuisines, which can be introduced and promoted internationally.

The German ambassador committed to playing a cooperative role in promoting tourism in Pakistan, Ghafoor said.

He assured the envoy of taking measures to promote tourism and present a soft image of Pakistan to the international community.

In order to promote tourism, new destinations are being explored and investors are being invited to invest in setting up pre-fabricated resorts and other facilities.

He revealed that the diplomatic community based in Pakistan and their counterparts around the globe were being contacted to promote tourism.

He urged the German government to review its travel advisory for German tourists desiring to visit Pakistan and suggested that meetings on tourism should continue between the two countries.

Lepel said tourists from Germany were visiting Pakistan for mountaineering and trekking as they were very fond of adventure and nature.

She said German Ministry of Tourism and German Tourism Organisation were already offering reforms in technical and vocational education and training in Pakistan.

She suggested that PTDC might promote domestic tourism in the current circumstances and educate local tourists that they must take care of the environment.

She appreciated efforts of the government of Pakistan for promoting tourism in the country.

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- Zonaira joined IBEX from the first issue as a writer and later joined the editorial team. She completed her Masters’ degree in Mass Communication from Kinnaird College majoring in Film Making and Advertising. Lifestyle stories, social issues, budding entrepreneurs and fresh startups resonate and inspire her writing. She is keen on putting in perspective the latest business developments and happenings and highlighting prominent professionals belonging to all walks of business. She has worked as a content writer, editor and reporter for a number of publications. Always in transit, an avid reader and traveler, her other interests include theater, languages, religions and teaching young children creative writing.